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What Is It?

At t:issue we use uniquely designed, environmentally friendly pocket tissue packs as an advertising space, giving them away to targeted members of the public on behalf of our clients. Compared to traditional methods of offline direct marketing in the UK like direct mail, on average tissue marketing gets twice the redemption rate for at least half the cost.

Environmental issues are a major concern of ours. This is why our tissues are sourced from sustainable forests managed by the Programme for the Endorsement of Forest Certification and the Forest Stewardship Council. We also offer a biodegradable plastic casing option for full peace of mind.

The idea started in Japan over 50 years ago, and is now a multi- billion dollar industry there, with an estimated 4 billion packs distributed each year. The idea recently spread to America, where after a string of successful campaigns major organisations from the public and private sector started to adopt the idea.

The fact tissue packs are used as an ad space is immaterial, although there are creative ways to make it relevant (think ‘an offer not to be sniffed at’ etc.). They’re merely an item people want, keep, and have enough space with our unique wallet design for a strong call to action; the perfect compromise between space, value and cost.

We’ve seen 1400% R.O.I, have been doubling our clients’ sales targets and have generated a buzz wherever we go. Just check out our testimonials. Why not see if your business can benefit from this simple yet effective marketing concept today?

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For our friends abroad

Happy Clients

Robin, Marketing Manager at IMG World

T:ISSUE provided us with a quick, reliable and friendly service that enabled us to get our adverts into consumers hands where and when we wanted. After initially being sceptical about this form of marketing in the UK the tissue packets proved to be a great success, with the added functionality of the advertisement allowing us to convey our message in a new and unique way that consumers retained more than they would with traditional mediums. In previous years we had found it hard reaching our sales target, however with t:issue's help we almost doubled it.

Louise, Marketing Manager at Inghams

The tissues were a brilliant way to engage our customers, prospective customers and our colleagues in the industry, and created a great buzz as people wondered what we were giving away. The QR code and unique URL on the packs gave an immediate and measurable way to respond for more information about holidays. I was very pleased with the service throughout, and the design ideas were relevant and strong. The team went above and beyond the call of duty to help me keep the project on plan and on budget, and we had a lot of fun doing it. I would look at repeating this for other destinations. Very good value for money.

James, Marketing Manager at IJT

We instantly loved the idea of marketing through tissue packs. For us, as a travel company whose staff have all lived in Japan, we knew the style of marketing very well and thought it would be a great branding exercise at the various events that we attended. The t:issue packs looked great and we found that the public loved them. It has been a new way of marketing our company and product to the UK consumer and has certainly helped us stand out from our competitors.

Lawrence, Director at Roullier White

We used t:issue to help entice local footfall into our store. The team far surpassed our expectations, and their street team did a wonderful job driving customers in, as well offering information about what we sold. Very impressed by the results.

Yiannis, Director at Student Life

In order to promote our website we needed marketing tools that would attract the attention of students and at the same time be financially suitable, and tissue marketing was the perfect choice. The results were really positive, and achieved our objective of attracting the attention of students and directing them to the website.

© 2012 Tissue Marketing